Media Monetization Strategy and Planning - Initiate and develop comprehensive media monetization strategy to maximize revenue across all media channels and to align with the organization's business objectives. - Identify revenue opportunities, trends, and emerging technologies in the media landscape. - Collaborate with brands and agencies on utilizing Makro retail media networks to ensure client’s sustainable growth. - Work closely with commercial teams to upsell trade suppliers and identify cross-selling opportunities. - Develop and execute sales plans that drive revenue growth for each supplier, setting and achieving measurable targets on a monthly, quarterly, and annual basis. Business Development and Operation - Ensure sales increase opportunities and maximize revenue by finding potential new customers and new business opportunities. - Collaborate with internal teams to ensure smooth execution of media campaigns. - Ensure accurate specifications and on-time delivery of all media placements. - Collaborate with marketing communication teams to create and implement engaging content for digital screens. - Partner with external vendors to design and create new media placement to expand sales opportunities - Maximize the effectiveness and efficiency of media inventory both in-store and online. Data and Reporting - Conduct full analysis of marketing and media data to support sales uplift, including in-store and online sales, campaign performance analysis, and category sales data. - Prepare and present sales performance reports for C-level management including monthly, yearly, and long-term number planning.
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